National Trust Poster Analyzation

Muddy Days Poster

The muddy days poster shows a journey of discovery as the child is exploring the outside. What I like about this poster is that they've used only one image for the audience to focus on and that the image uses a very natural colour palette. I feel this fits well as when I think of the National Trust I think of nature and adventure. The typography of this poster is bold and easy to read for the audience. I also enjoy that they have used the National Trust logo as a heart for the saying "I love Muddy Days". This is a very creative way of placing their logo onto the poster but it has little information on the poster so the audience isn't fully informed.

Gift Membership Poster

The gift membership poster shows part of a historical building and the outside, giving a sense of discovery and exploration. What I like about this poster is that the image in the background isn't clashing with the text and that the text is standing out. The text, once again, is clear and easy to read from a distance. It uses natural colours in the background which adds information on how the National Trust is focused on nature and history. It has larger text again and holds some information but there is no information on this poster as well as the first. This seems to be a common part missing from most of the National Trust posters.

Experience Colour Poster

This poster is very experimental with its colours, adventuring away from the more natural colours and the text is now in two colours. It does attract the eye more to the poster with the vivid and bright colours used. The poster still includes the natural image that they try to express, the image in the background being leaves. It is very difficult to see what the background is without getting closer to the poster as the two background colours blend.

Fresh Air Poster

This fresh air poster gives a high level of discovery as it is outside and two children are out playing. This poster cleverly aims at children and adults as it shows that the outside and adventure can be fun for children, also aiming at adults as they want their children to experience this level of exploration and fun. This poster also has a rainbow, adding brighter colours to the poster and ever more aiming at children as bright colours attracts children's eyes. This poster also gives more information on where to find out more where as the other poster beforehand haven't done so. This poster is more effective to the audience, still carrying out its theme of nature.

Quiet Moments Poster

This poster uses a treasured family home and working estate as it shows a building from the inside. It also gives a sense of discovery as the image is in a library so the audience understand that they can discover more about this place by reading through the books. It uses the National Trust logo as a heart again similarly to the muddy days poster. The main text is in the center to gain the audiences attention straight away as it is in the center of focus. This poster also gives information in the corner on how to find more out about the National Trust.

Reflection Poster

This poster, once again, shows a historical tudor building and nature but this poster gives the most information out of them. It provides the audience with much more information including prices and a website link, making it the most informative poster out of the ones I have analyzed. The image is also eye capturing with the use of the scenery and attracts the audience to want to go and explore.