Poster Design Research

Make the Poster readable from a distance- Headline is the largest and main text element. It brings the audiences attention to the poster and has to be intriguing. Details are the second most important text in the poster and should give them information such as locations, dates and times. This text should be about half the size of the headline. Fine print is the smallest on a poster and holds left over details that aren't so important as the rest above it.
 
Amp up the contrast- Use bold and colourful palettes and type options. You only have one chance to gain the audiences attention with a poster so make it bright and colourful.
 
Consider the size of the poster- 420 x 594mm is the size of this poster but consider how much you can get onto a poster of this size and how spread out things should be on the poster.
 
Make a smaller version- Making a smaller version helps you to scale out the size of the poster and to figure out any problems with the original design before placing it onto the larger poster.
 
Use one big visual- Use one large image for the audience to focus on. Like the text, the image also has to be readable by the audience and to attract their eye.
 
Use plenty of space- Spacing may look strange, but it makes the poster easier to read from a distance and attracts the audiences eye much quicker than no spacing.
 
Include a call to action- Make sure there is something intriguing on the poster to make the audience visit or attend to what your poster is promoting- give it a high-level of prominence in the design.
 
Create focus with typography- Keep the same typography principles in mind that you would with any other project – this is not the time to use 10 fonts in one location. Do experiment with the colours and style of text to which you think is the most eye catching.
 
Play with the layering- Layering can create a three dimensional look to the audience and can make it look more outstanding to the audience.
 
Remove unnecessary information- Sometimes more is less, don't bombard the poster with information that the audience doesn't need. Don't add more just to add more!
 
Websites used for research- https://designshack.net/articles/inspiration/10-tips-for-perfect-poster-design/
                                           - https://designschool.canva.com/blog/25-ways-to-design-an-awesome-poster-and-create-a-buzz-for-your-next-event/