POSTER DESIGN (PROMOTIONAL)

I produced a poster to help promote my short film to a wider audience by studying professional posters and the different styles. I kept mine with a simple black and white theme, adding both renditions of the logo to show the name and the main logo to the audience. I added the actors and actresses names at the top, making their first names smaller as that is what most of the posters I looked at did and makes the audience focus on their last names. I put the release date and small print explaining the producer and the director along with listing the actors, copying the small print on professional film posters to make it as professional and realistic as possible.

The posters I looked at included silhouettes and simplistic designs, the ones I took the most inspiration from being Leon and Shaun of The Dead, both of their posters being simplistic and visually interesting. Both of the posters include one or two colours that stand out against each other, making the poster vibrant and easy to recognise. For my poster I used the two colours of black and white, the logo being the largest to stand out to the audience and to gain their attention, the logo being interesting and unique. These three posters were my main inspirations when designing the poster to suit the style of my film. I decided to also print the poster in A2 paper to show what it would look like on a full printed poster; I will be giving these posters to the actors as a thank you.

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'I think the design is top notch! It's very eye catching. Literally the only thing I'd change if it were a real poster is perhaps adding a log line? Because as someone who doesn't know what the film is about it doesn't say very much about the genre or theme.'- Sarah Cooke

'I really like that. It's classic with the black and white and the design is simple but it looks complex at the same time.'- Ana Teixeira

'It leaves a lot for you to think about makes you wonder what the idea is. A bit like a teaser poster, it’ll make you want to look the film up to know more.'- Nick Howlett